Gaggenau Sydney flagship launches
Nestled in the heart of Sydney’s inner-city suburb of Surry Hills, Gaggenau Sydney is the newest flagship offering from renowned kitchen appliance giant Gaggenau.
Designed in collaboration with Hendrik Müller, Founder and CEO of architectural studio 1zu33, Gaggenau Sydney is open to the public to allow them to experience this prestige brand firsthand, and marks the next chapter in the brand’s 340-year history.
GALLERY
“Gaggenau Sydney signifies the expansive global reach of our ethos,” says Andrew Jones, CEO of Australia and New Zealand for Gaggenau.
“Our flagships across the world emphasise the expert performance of our portfolio while creating intimate worlds that embody each city at its core. The new space further grounds Gaggenau as an industry leader within the Sydney community, engaging architects, designers, enthusiasts and distinguished identities alike.”
Formerly a post office, the heritage building has been reimagined into two primary sections. While one area faces the street, the other is set deeper into the building and opens up to an expansive inner courtyard. “The approach was to create an experience that seamlessly coexists with the surrounding architecture of the suburb while maintaining an application-driven focus throughout the project,” claims Gaggenau.
“The new flagship concept looks at buildings with a tighter connection to the city it’s located in. Gaggenau Sydney represents the characteristics of its context, offering distinct elements throughout the design that draw from its surroundings and are infused with the brand’s authentic manner. Emotional consistency, the way spaces feel across the globe, should be shared; however, they should always be interpreted in a way that enables locals to connect with the presentation of Gaggenau,” notes Hendrik Müller.
Visitors to the centre step through the front doors into The Social Hub, an assertive exhibition space made for hosting guests and socialising. This area also serves to highlight the design excellence and craftsmanship that is synonymous with Gaggenau appliances.
At the rear of the flagship, the Home of Gaggenau presents a soft palette of oak floorboards and walnut cabinetry, with a lime-washed ceiling and expansive stone benchtops that evoke a sense of comfort as you move through. To the left, an entirely functional chef’s kitchen displays Gaggenau’s finest products from the 400 series.
The Difference connects these rooms, standing as the central core of the Gaggenau heritage. The intimate and low-lit experiential chamber displays iron ore, cobalt and silicium, physical artefacts that reflect the brand’s evolution over the years. The Difference is a dedicated space to connect guests with the journey of the brand and the materials that define its long-lasting history.
“Gaggenau Sydney represents the intersect on of luxury design, exceptional craftsmanship and culinary ingenuity,” explains Aleks Efeian, Consumer Experience Manager, Gaggenau.
“Each detail comes together to provide a personalised, holistic experience, allowing guests to immerse themselves in the world of Gaggenau — where tradition meets the avant-garde. The space features touchpoints embodying the brand’s long- lasting history and dedication to craft while celebrating the inspiring breadth of our products.”
Experience Gaggenau Sydney for yourself at 543 Crown Street, Surry Hills.
Images courtesy of Gaggenau.
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