Ask an expert

From European trends to the current economic climate and the push to “go green”, David Szabo, Sales Manager of Southern Cross Splashbacks, offers his thoughts on what’s ahead for the Australian kitchen industry

1. What have been the main challenges facing the kitchen industry up until now?
From a manufacturing point of view, I believe the main challenges have focused on minimising waste, maximising production flows and doing each job right the first time. This is easier said than done, because it means addressing the core values and accepted (or tolerated) practices of a business and systematically putting in place standard work practices, procedures and training to “make it happen”. 

Our company has invested heavily in this area and conducts factory tours for kitchen companies interested in lean manufacturing.  Although we are not perfect, if we can help other Australian manufacturers achieve their goals, we will all benefit in the long run.

From a marketing point of view, I believe the main challenges for businesses in the kitchen industry are creating a unique selling proposition in a competitive market and communicating a clear value proposition.

2. What do you think the future holds for the industry?
I foresee a period of consolidation within the industry in response to rising costs and the need to adjust business models in line with the economic environment.
 
There will also be a greater focus on sustainability in all aspects of kitchen design.

3. What is your favourite part of the industry? What do you enjoy about the job you have?
My favourite part of the industry is the networking aspect! I love building relationships with customers, prospective clients and suppliers.
 
I wear many hats in my job, but what I really enjoy is the feedback I get from happy customers and the satisfaction of building a robust business for the future.

4. How influential do you think overseas trends are?
Overseas trends, especially those from Europe, have, to a large part, defined how kitchens are marketed and manufactured in Australia.  When you consider that 40 years ago kitchens were selected by the client, measured, cut and installed on-site by a “one-stop shop” tradesperson, we have come a long way, thanks to the Italians and Germans!  Europe is also the engine room for innovation in the area of kitchen hardware for the world and I do not see this changing any time soon.
 
It should be mentioned that the Australian kitchen industry is quite innovative and unique in its operation compared to other parts of the world. The level of customisation offered in Australia is a testament to our capabilities.

5. What do you think the next 12 months hold in terms of emerging trends?
The feedback we are getting from customers is that they want something different. We are spoilt for choice in our generation and are always on the lookout for something new.  With the kitchen increasingly being the focal point of the home, people want to make a statement, creating their own “kitchen stadium”, if you like (I have been watching too much Iron Chef). So expect to see the following in the next 12 months:
• A revolution in glass splashbacks. Southern Cross Splashbacks has redefined glass splashbacks with an array of designs and colours to suit any kitchen, laundry or bathroom to create that unique final feature and “wow” factor.
• Greater integration of the kitchen with living areas for a more seamless look and feel.
• A greater emphasis on the use of sustainable materials.
• Greater integration of technology into kitchen design — more gadgets!

6. What does the future hold for David Szabo?
I have my plans, but only God knows the future.

7. Any final thoughts?
The Chinese have a saying, “may you live in interesting times” and nothing could describe the age we live in more accurately. With every danger there is opportunity for those who, by raw faith, seize the day!

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