IKEA's new vision for future living
For the past 5 years, furniture giant, IKEA has been on a mission to understand people’s relationships with their home by conducting sociological studies of its consumers.
The company publishes its finding in an annual report called Life At Home, which began in 2014.
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Last year’s report involved visiting the houses and apartments of 22,000 people across 22 countries to better understand what everyday living looks like in an ever-changing world.
IKEA reportedly found that fundamental notions of home and family are transforming. For instance, people are marrying later resulting in more time living with roommates. Couples are delaying having children – or choosing to remain child-free – meaning they could be living for extended periods in smaller apartments. People are also statistically living longer, which results in multigenerational homes as parents, children and grandchildren cohabit under one roof.
For their 2020 catalog, IKEA commissioned its designers to create six different homes focused on these particular demographic trends. The resulting designs are meant to solve some of the problems that are emerging as broader demographic changes take place, including limited space in city centres.
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Images courtesy of IKEA via Fast Company
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